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Bachelor of Design

Key Information

Duration

3 years

Intakes

February, July & November

Location

ECU Sri Lanka Campus

Domestic Fees

160,000

2025 Domestic Unit Price (LKR)

International Fees

1,050

2025 International Unit Price (USD)

Course Overview

The Design industry is expanding from traditional Graphic Design, Spatial Design, and Web-Design to emerging fields such as Service Design, Human-Centred Design, and Experience Design. This shift offers new and exciting employment opportunities to design graduates. The Bachelor of Design equips students with the skills and knowledge required in contemporary design industries, while grounded in a strong foundation of traditional design skills and methodologies. Focusing on emerging design skillsets and mindsets, this course delivers comprehensive training to enable graduates to engage with the transformative and positive future of design in a range of creative and professional contexts. This course engages students in hands-on projects, collaborative exercises, and real-world simulations in social, cultural, technological, and environmental challenges. Our staff members, consisting of research experts and industry leaders, will mentor students in developing a portfolio that showcases strong design abilities to prospective employers. Upon graduation, students will be equipped with the skills, knowledge, and industry connections needed to embark on a rewarding career in design. Graduates may choose to work in established design agencies, corporate sectors, innovative tech companies, government and public sectors, or even launch their own entrepreneurial venture. The Bachelor of Design program will provide them with a solid foundation to excel in the dynamic and ever-evolving world of design.

Course Learning Outcomes

  • Apply design concepts, approaches, and processes to a range of situations and contexts.
  • Think critically to analyse, interpret and conceptualise complex design scenarios.
  • Apply creativity and design thinking to understand the complexity of a problem and co-design transformations in response.
  • Use digital literacy skills to access, evaluate, and synthesise relevant information from multiple sources and create design outputs that are relevant to the community needs.
  • Communicate design concepts and ideas clearly, coherently, and with independence.
  • Demonstrate a global outlook with respect for cultural diversity, including Indigenous cultural responsiveness.
  • Work collaboratively and demonstrate initiative to implement social, sustainable, and ethical values in design situations and contexts
  • Demonstrate autonomy, accountability, judgement, planning, and management for own learning and scholarship and/or professional practice.

Employment Opportunities

This course prepares graduates for the expanding and emerging design jobs in Design Thinking, Human-Centred Design, Experience Design (UX Design), Service Design, and Design Research. These emerging design practices contribute creative thinking, empathy building and prototyping skillsets to sectors such as Public Services, Corporate, Not-For-Profit, Social, and Healthcare. In these emerging design practices, designers work to create products, systems, or environments that are functional and user-friendly and are adept at working individually or as part of a team, collaborating with other professionals such as engineers, marketers, and project managers to bring their designs to life.

Possible Future Job Titles

  • Graphic Designer
  • Spatial Designer
  • Service Designer
  • Web Designer
  • Game Designer
  • Interior Designer
  • Conceptual Artist
  • Illustrator
  • Sketch-noter
  • Graphic Facilitator
  • UX Designer
  • UI Designer

Course Structure

Year 1

DES1600 - Design Foundations

This unit introduces students to the principles of design through hands-on, experience-based studio learning. Students will learn how to develop design concepts to convey an idea using techniques of visual communication such as sketches, drawings, and digital renderings, as well as how to communicate design concepts through 3D visualisations that show real-life functions of design concepts. An emphasis on inclusivity and equality in/through design will be a feature of the unit.

View Handbook

DES1610 - Digital Design

In this unit, students explore the latest digital and technological applications and how to apply them to real-world situations using a User Experience design (UX) approach. Students develop their abilities in the conceptualisation and development of visual articulation to engage with broader audiences as they learn how to use high-end, high-tech design tools, and consider their implications for the present and the future of design and the communities design services support.

View Handbook

DES1605 - Design Prototyping

The understanding of design knowledge’ is important in justifying the value designers bring to cross-disciplinary teams. This unit lays the foundation for design research through an exploration of different design approaches, principles and methods. Students will learn about the historical, theoretical and philosophical context of design to understand current design processes, which will equip them with the understanding they need to articulate their professional practice and what value that brings to clients.

View Handbook

DES1615 - Design Knowledge

The understanding of design knowledge’ is important in justifying the value designers bring to cross-disciplinary teams. This unit lays the foundation for design research through an exploration of different design approaches, principles and methods. Students will learn about the historical, theoretical and philosophical context of design to understand current design processes, which will equip them with the understanding they need to articulate their professional practice and what value that brings to clients.

View Handbook

DES1620 - Design Thinking

Design Thinking is a people-centred approach that empowers individuals, teams and organisations to tackle complex challenges with innovative outcomes. This unit engages students with Design Thinking principles, processes, methods, and mindset to question and reframe the nature of problems at hand while iterating and testing possibilities with an empathetic approach.

View Handbook

Elective Unit

Select from units available at ECU Sri Lanka

Elective Unit

Select from units available at ECU Sri Lanka

Elective Unit

Select from units available at ECU Sri Lanka

Page Section

Year 2

DES2600 - Design Studies

Design practices are constantly evolving to respond to the needs of an ever-changing world. Designers must be able to adopt a critical and reflective mind to maintain relevance and sustain a design career. This unit engages students in critical reflection on complex design contexts such as social justice, design ethics, innovation and responsibilities in contemporary design processes and methods.

View Handbook

DES2650 - Experience Design Studio

This unit expands students’ knowledge and skills in user experience (UX) design by exploring human cognition and emotions, and their impact on product and service design. Students will undertake a project that will allow them to delve into the principles of human-centred design, enabling them to create design outcomes that effectively meet the needs and wants of various stakeholders in an effective, efficient and satisfying manner. This unit familiarises students with UX design methods such as user research, prototyping and evaluation of design outcomes.

View Handbook

DES2114 - Strategic Visual Communication

This unit introduces students to a range of strategies and applications for the design and construction of purposeful visual communication. In particular the unit focuses on the communicative advantages of drawings and diagrams. Students will develop concepts for communication contexts including visual identity and service design.

View Handbook

DES2660 - Service and System Design Studio

Service Designers support organisations to optimise services to meet the needs of users and stakeholders. Service Design also contributes to systemic change and organisational transformation. This unit equips students with the knowledge and skills to develop approaches to serve meaningful change and improvements in an organisation. Working with industry partners, students will develop and apply the tools and methods needed to design effective interactions between organisations and their stakeholders.

View Handbook

Elective Unit

Select from units available at ECU Sri Lanka

Elective Unit

Select from units available at ECU Sri Lanka

Page Section

Year 3

DES3650 - Design Studio 1

Design Research is emerging as an increasingly important practice and role for design professionals. By collecting data through a range of design methods, analysing that data, and using the insights gained to inform the design process, designers can understand the needs and behaviours of users to justify the value of effective product and service design. Students will refine and apply their design research skills in this WIL unit where they will engage with real industry and/or social problems. Students will produce design proposals to an industry standard, through outputs such as Customer Journey Maps, Service Blueprints, and Value Proposition maps.

View Handbook

DES3660 - Design Studio 2

This is a WIL unit where students work with industry partners to apply Human-Centred Design approaches, to explore cultural transformation in organisations and communities. This unit will allow Design students to immerse themselves in this emerging design direction as they use their design skills to help shape the interactions between people in an organisation and/or social setting to create forward-thinking, and well-operated ventures that create sustainable, long-term transformation in the communities.

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DES3610 - Design Futures

Design Fiction and Speculative Design uses storytelling to explore potential futures. This requires an innovative way of thinking and approaching problems. Design fiction allows designers to provoke discussion and reflect on the implications of emerging social trends or cultural changes – discussions about the role of design in shaping the future. Speculative Design and Design Fiction are currently being applied in healthcare and public sectors to cultivate approaches to people-centred innovations. In this unit, students’ thinking is unleashed to enable experimental, blue-sky thinking, generating possibilities with implications that they then examine through scenario prototyping. Students will be taught Speculative Design and Design Fiction processes and methods. The unit content will empower students to engage with innovation and entrepreneurial initiatives in emerging design practices.

View Handbook

Elective Unit

Select from units available at ECU Sri Lanka

Elective Unit

Select from units available at ECU Sri Lanka

Elective Unit

Select from units available at ECU Sri Lanka

*Please note these units are subject to change and should be used as an overview. Unit availability may differ upon each intake.

Entry Requirements

Degree

Domestic students please refer to:

International students please refer to:

CRICOS Code: 115038H

Course Code: P79

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