Diploma of Communications and Creative Industries

Design Thinking is a people-centred approach that empowers individuals, teams and organisations to tackle complex challenges with innovative outcomes. This unit engages students with Design Thinking principles, processes, methods, and mindset to question and reframe the nature of problems at hand while iterating and testing possibilities with an empathetic approach.

Communication professionals are increasingly required to be equipped with relevant content creation skills. From audio and video production to web based visual communications, skill in the creation of content is seen as increasingly important for communication, advertising and public relations professionals. This unit will introduce and develop fundamental skills and understanding in the process of content creation for Communication industries. It will focus on audio and mobile video production with an emphasis on creating content that effectively communicates key messages and narratives to their intended audiences.

In this unit, students explore the latest digital and technological applications and how to apply them to real-world situations using a User Experience design (UX) approach. Students develop their abilities in the conceptualisation and development of visual articulation to engage with broader audiences as they learn how to use high-end, high-tech design tools, and consider their implications for the present and the future of design.

This core unit equips students with the knowledge and skills to communicate effectively within Australian academic and professional environments. Students acquire essential skills in research, essay writing, oral presentations and job-search.

This unit introduces students to the development and execution of communication campaigns with a focus on public relations techniques and processes. Students develop their critical appraisal and creativity skills to sharpen their understanding of communication campaigns using case studies and current day situations as reference. The main stages of communication plans are introduced in this unit which also examines the connection between theory and effective implementation. Ethical and risk issues in public relations practice are also reviewed with a view to developing the basics of best practice communication.

This unit provides students with the opportunity to explore contemporary labour markets. Students analyse and orally present on future careers developing their appreciation of labour market demands across diverse sectors and industries. Through hands-on activities and reflective practices, students develop their self-awareness and understanding of professional self. Students learn about aspects of professional practice, including responsibility in work, health and safety; diversity and inclusion at work; risk, legal and ethical considerations; managing well-being and self-care at work; professional conduct and organisational culture.

This unit introduces principles/concepts of marketing that encompass the marketing planning process, marketing environment, consumer behaviour, market segmentation, and marketing mix elements. The unit’s major feature is the trimester-long marketing plan project based on a marketing case. It provides an understanding of IMM graphics creation, including their manipulation and use. It introduces applications software and hardware which supports the development of image resources for interactive multimedia.

This unit introduces students to the complex external environment in which businesses operate. The disruptive power of new technologies, rapid social change and shifting political scene are just some of the factors that influence how managers make business decisions. Students trace product and service development practices of businesses and explore new ways of connecting and engaging with customers and stakeholders at a local, national and international level.